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We differentiate ourselves in a highly competitive market with continual changes in our marketing & branding strategy and by aligning our offerings to the customer's needs instead of forcefully pushing products. This is to say we do not create customers, we create what customers want.

We believe that our sustained success is because of our highly satisfied customers and that continuous learning about their psyche and behavior is the only path ahead. Today, by creating depth in dealer networks, extensive brand promotion and opening up new strategic markets, we are able to absorb a larger sales quantum, ensure better realizations and increase our competitiveness.

Shree Ultra
Bangur Cement
Rockstrong Cement
Shree Ultra is our flagship brand, contributing to more than half of our sales volume and is the first manifestation of our strategic move from commodity to brand marketing. Its two variants, Shree Ultra OPC and Shree Ultra Jung Rodhak Cement are distinctly positioned in the market. Shree Ultra Jung Rodhak Cement through its unique rust prevention properties, has high acceptance amongst brand influencers (masons etc.) and high brand recall value. The brand, while enhancing its presence in highly educated markets of Delhi has increased its reach in the interior markets of Madhya Pradesh, Uttrakhand, Uttar Pradesh and Punjab.
Bangur Cement, launched as a premium brand in the market,is designed to meet the high end market segment. Its unique brand tagline "Sasta Nahin, Sabse Achcha", gives it the status of 'top of the market' value brand.
Rockstrong Cement is the youngest brand from the Shree stable. It has recorded the highest year on year growth amongst the three brands of Shree in 2009-10. Its holds a position in the market on the promise of high performance and ability to withstand exceptionally harsh environment conditions. Rockstrong promotions are carried out through a series of witty hoardings on current topics,





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